Blogger Intellectual Freedom Committee

Going Commercial Free

After a great deal of thought, the Georgetown Branch of the Allen County Public Library made the decision to stop using copyright/branded puppets and stuffed animals in their play area or during storytimes. They offered the following note to their customers:

In order to promote more creative play, all of the toys, puzzles, and coloring sheets in our children’s area will not feature branded characters from movie and TV shows.

Of course, we will continue to purchase books and movies for our library collection with all sorts of popular characters, as we always have.  We can also print a particular coloring sheet for your child upon request.

Sara Patalita, the Children’s Librarian at this branch, was a driving force behind this decision. She graciously agreed to answer some questions about what was behind this decision.

1.      What made you decide to go commercial free?

Our branch has a great selection of toys, games, and puzzles available to families to play with.  As I purchase new material, I’ve tried to be aware of the early literacy benefits of each.  My discomfort started with the coloring sheets we were offering — there were so many branded characters.  Since we were selecting the images, I felt like the library was almost marketing them.

2.      Was this a hard decision for you to reach?

Not after I started doing some research.  I wanted to keep an emphasis on fun, creative play, without feeling like we were selling something, even if it was just an image.

My first instinct was to get rid of most of the branded movie/TV characters, but somehow the characters from public television felt more safe.  But as I started investigating, I realized these characters were also used to market to children.  I feel it is my job as a librarian to make the library a safe environment for kids, and that removing marketing influences helps us protect them.

3.      What has been the response from other staff at your branch?

Lisa Armato, the branch manager, was fully behind the idea.  We reached out to staff to explain the reasoning behind the decision and asked for any other ideas they might have.  Many staff were enthusiastic about the concept.  I think some staff did miss the things we used to offer because the characters seemed like old friends.  But we still have lots of DVDs with the shows, and our media tie-in book collection is as heavily used as always.

4.      What has been the response from your customers?

I don’t think most patrons have noticed the change.  There were questions about specific toys that were replaced, but we have received several new toys that are perhaps even more fun.  And honestly, some of those branded toys had seen better days, and should have been phased out anyway.

5.      Have you noticed any difference in the way the children play?  Do you think this encourages kids to play more imaginatively?

In answer to both of those questions, I haven’t noticed a marked difference.  I have always loved seeing and hearing the imaginative play the kids create.

Fishing at Georgetown's preschool storytime 3
 6.      Do you think this was a good decision? 

I do.  I’m proud of our decision.  I would like to see more libraries adopt commercial free children’s spaces. As my children become engaged with various  TV shows, movies, and Web sites, I know it can be a tough balance.  But I want children to be viewed primarily as consumers of information, not potential (paying) customers.


If this topic interests you, please plan to attend Junk Food, Beer and Books: Providing Intellectual Freedom in a Commercialized World presented by the ALSC Intellectual Freedom committee, at the ALA Annual Conference on Sunday morning, June 30 from 10:30 to 11:30. Susan Linn, author of The Case for Make Believe: Saving Play in a Commercialized World and Consuming Kids: The Hostile Takeover of Childhood, will discuss the importance of providing commercial-free time and space for children through programming choices and thoughtful sponsorships.


  1. Dianna Burt

    I applaud Sara and the Georgetown Branch for taking this giant leap! Way to go!

  2. Lisa

    We don’t have many branded items in our library, but we do have some animals/characters associated with popular books. I agree with the commercial free idea, but am curious to hear your thoughts on book-related charcters, i.e., Laura Numeroff’s “pig,” Clifford, Mo Willems’ “pigeon,” Olivia.

  3. KathyK

    Bravo. I admire your principled position and how research guided you. You had no reason to do this except that you care about children. It is gift to them, a reprieve. I have only recently learned, in some detail, about the pain that commercialism can cause children and parents. My branch has always been free of toys with branded characters. Thanks for your post.

  4. Sara Patalita

    Thanks, Dianna and KathyK.

    Lisa, book-related characters can be such a grey area. It is hard. As I mentioned, I was initially leaning towards including public television characters, but after research and reflection chose not to. I would not purchase any new realia for our department that features any branded characters, even if they are from a book. We will continue to buy beloved characters in material in our book and media collection; but puzzles, games, puppets, and play things shall remain generic.

  5. Ketty Rodriguez

    Congratulations to the Georgetown Branch for your decision of going commercial free!! for the sake of the children. However, we all need to re-examine our behaviors toward the latest fads!! God bless you all!!

  6. Pingback: An Interview with Susan Linn | ALSC Blog

  7. Pingback: Junk Food, Beer and Books–Incredible Food for Thought #ala2013 | ALSC Blog

  8. Pingback: The Power of the Pickle Buck | ALSC Blog

  9. Cindy Boatfield

    We have alphabet puppets and fairytale story puppets we purchased from Constructive Playthings for children to play with at our puppet stage. The puppet stage is a literacy activity stop. Parents are encouraged to read the printed fairytale story provided for them or they can just tell the story while children act it out with the puppets or the parent and child can read the book then the child can retell the story with the puppets. And parents can talk about the alphabet on the puppet, sound it out, name words that begin with the letter and ask the child to make up a puppet story. There is also alot of free imaginative play going on back there as well! We also have a kitchen with dishes, pots and pans, table placemats labeled with fork, etc. And we have big books displayed with suggested early literacy activities. We tried having a flannel board in the children’s area but it nor the flannel pieces survived. I agree going commercial free is the way to go!

Leave a Reply

Your email address will not be published. Required fields are marked *