Blogger Abby Johnson

Pilgrimage to Powell’s at #PLA2022

Portland, I am in you! I arrived Monday night and attended an amazing pre-conference yesterday (more on that later). And of course my colleagues and I had to make a pilgrimage to the City of Books, Powell’s Books.

The entrance to Powell’s Books – photo by Abby Johnson

We spent plenty of time wandering around Powell’s literal city block of books. I was especially captivated by their self-directed marketing. There were shelf-talkers of all kinds everywhere! I really want to replicate some of that when I get home.

Display of Powell’s “kid picks” – photo by Abby Johnson

This was their display of Kid Picks, each suggestion written by a child patron. I love how they used a shelf talker to encourage more kids to participate, and I could definitely see libraries making this work!

A readalike shelf talker – photo by Abby Johnson

They used shelf-talkers to suggest readalikes, point out critically-acclaimed books (so easy, you can just pull a quote from a review!), and highlight local interest titles.

Shelf talker for a critically acclaimed book – photo by Abby Johnson

I know shelf talkers are a little different for libraries since we often don’t have copies in quantity, but I bet we could make these work in some way.

Shelf talker for a local interest title (and an awesome book) – photo by Abby Johnson

Do you use shelf talkers in your library? How do you make them work for you?

One comment

  1. Aryssa

    This is on my schedule for tonight! Fingers crossed no rain!

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