{"id":15621,"date":"2017-05-08T00:01:21","date_gmt":"2017-05-08T04:01:21","guid":{"rendered":"https:\/\/www.alsc.ala.org\/blog\/?p=15621"},"modified":"2017-05-04T14:42:57","modified_gmt":"2017-05-04T18:42:57","slug":"10-merchandising-tips-get-ready-summer-reading","status":"publish","type":"post","link":"https:\/\/www.alsc.ala.org\/blog\/2017\/05\/10-merchandising-tips-get-ready-summer-reading\/","title":{"rendered":"10 Merchandising Tips to Get Ready for Summer Reading"},"content":{"rendered":"<p>For many schools near me, there are less than 6 weeks left of classes before the summer break.\u00a0 At my library, we started pre-registering for the summer reading program on May 1<sup>st<\/sup>.\u00a0 With just a few weeks to go, now is a great time to kick your collection merchandising up a notch.<!--more--><\/p>\n<p>Here are some surefire tips that not only will have your library looking great but you\u2019ll\u00a0also be demonstrating one of the\u00a0<a href=\"http:\/\/www.ala.org\/alsc\/edcareeers\/alsccorecomps\">ALSC Competencies for Librarians Serving Children in Public Libraries<\/a> found in Section II \u2013 Reference and User Services.<\/p>\n<p>&nbsp;<\/p>\n<p>1. \u00a0<strong>Do a Quick and Dirty Weed<\/strong> \u2013 Nothing makes your collection look dated and tired more than torn pages, broken spines, and water damage. Do a quick sweep of your shelves and scoop out the worst offenders.<\/p>\n<p>2. \u00a0<strong>Replace the Hottest Titles<\/strong> \u2013 If your budget allows, surprise your kids by having fresh copies of their favorite books \u2013 Diary of a Wimpy Kid, Dork Diaries, Big Nate, I Survived, anything by Rania Telgemeier \u2013 you get the idea.<\/p>\n<p>3. \u00a0<strong>Tidy Up Your Shelves<\/strong> \u2013 Bring all the spines of the materials to the edge of the shelf and shift materials so the rows are even top to bottom. This helps the overall appearance of your shelves and makes it easier for kids to browse your collection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15625\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-even-edged-1-270x300.jpg\" alt=\"Tidy Shelves\" width=\"270\" height=\"300\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-even-edged-1-270x300.jpg 270w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-even-edged-1-584x650.jpg 584w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-even-edged-1-449x500.jpg 449w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-even-edged-1-81x90.jpg 81w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-even-edged-1.jpg 690w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/p>\n<p>4. \u00a0<strong>Don\u2019t Have Display Fixtures?<\/strong> \u2013 Not to worry just about any flat surface (table tops, top of shelves, in shelf) can make a great display.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15624\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-table-display-1-300x169.jpg\" alt=\"Table Top Display\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-table-display-1-300x169.jpg 300w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-table-display-1-768x432.jpg 768w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-table-display-1-650x366.jpg 650w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-table-display-1-888x500.jpg 888w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/PAR-table-display-1-160x90.jpg 160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>5. \u00a0<strong>Props or No Props?<\/strong> \u2013 Stay away from props! A professional looking sign can help explain a theme but it&#8217;s best to let the books and other library materials sell themselves. If the display is too perfect it may deter kids from touching and, more importantly, taking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15627\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display-300x238.jpg\" alt=\"No Props Display\" width=\"300\" height=\"238\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display-300x238.jpg 300w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display-768x610.jpg 768w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display-650x516.jpg 650w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display-629x500.jpg 629w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display-113x90.jpg 113w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/pas-display.jpg 1704w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>6. \u00a0<strong>Get Out of the Children\u2019s Room<\/strong> \u2013 Move a display to the front of your library so families see it when they come in the door. Put one by the circulation desk or meeting room to catch people before they check out or as they leave a fun program.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15615\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store-291x300.jpg\" alt=\"Front of Library Children's Display\" width=\"291\" height=\"300\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store-291x300.jpg 291w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store-768x792.jpg 768w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store-630x650.jpg 630w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store-485x500.jpg 485w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store-87x90.jpg 87w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/IND-front-of-store.jpg 1836w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/p>\n<p>7. \u00a0<strong>Go Interactive<\/strong> \u2013 Create a display of kid recommendations. This is a great way for kids to recommend to each other and for staff to learn what the current \u201cit\u201d books are.<\/p>\n<p>8. \u00a0<strong>Are We There Yet?<\/strong> \u2013 Long road or plane trips can be more enjoyable with an audiobook for listening to help the time pass. Pull out your favorite books to listen to and parents are sure to thank you!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-15623\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/BAY-Audiobook-Display-300x225.jpg\" alt=\"Audiobook Display\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/BAY-Audiobook-Display-300x225.jpg 300w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/BAY-Audiobook-Display-120x90.jpg 120w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/BAY-Audiobook-Display.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>9. \u00a0<strong>Include Diversity in Every Display<\/strong> \u2013 Make sure your diverse books aren\u2019t hibernating on your shelves. A great way to do this is with the Reading Without Walls Challenge.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15618 size-medium\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/WVH-RWW-display-300x225.jpg\" alt=\"Diverse Children's Displays\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/WVH-RWW-display-300x225.jpg 300w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/WVH-RWW-display-120x90.jpg 120w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/WVH-RWW-display.jpg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>10. \u00a0<strong>Think Outside the Library Walls<\/strong> \u2013 Don\u2019t forget your e-customers. Create collection \u201cdisplays\u201d on your e-platform if you can. Make sure you highlight your e-resources (Overdrive, Hoopla, Axis 360, Flipster, etc) on your website and at library programs.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15617 size-large\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/overdrive-featured-collection-650x261.jpg\" alt=\"eBook Display\" width=\"640\" height=\"257\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/overdrive-featured-collection-650x261.jpg 650w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/overdrive-featured-collection-300x121.jpg 300w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/overdrive-featured-collection-768x309.jpg 768w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/overdrive-featured-collection.jpg 1243w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/overdrive-featured-collection-160x64.jpg 160w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15613\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/e-content-650x110.jpg\" alt=\"Merchandising your eResources\" width=\"550\" height=\"93\" srcset=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/e-content-650x110.jpg 650w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/e-content-300x51.jpg 300w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/e-content-768x130.jpg 768w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/e-content-160x27.jpg 160w, https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/e-content.jpg 928w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>What else do you do to get your collection ready for Summer Reading?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-15616\" src=\"https:\/\/www.alsc.ala.org\/blog\/wp-content\/uploads\/2017\/05\/mary-bio-photo-150x150.jpg\" alt=\"Mary's Bio Photo\" width=\"150\" height=\"150\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mary Schreiber<\/strong>, Youth Collection Development Specialist at Cuyahoga County Public Library, is writing this post for the ALSC Public Awareness Committee.\u00a0 She can be reached at: \u00a0<a href=\"mailto:mschreiber@cuyahogalibrary.org\">mschreiber@cuyahogalibrary.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many schools near me, there are less than 6 weeks left of classes before the summer break.\u00a0 At my library, we started pre-registering for the summer reading program on May 1st.\u00a0 With just a few weeks to go, now is a great time to kick your collection merchandising up a notch.<\/p>\n","protected":false},"author":188,"featured_media":15612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[418],"tags":[146],"class_list":["post-15621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogger-public-awareness-committee","tag-summer-reading-2"],"_links":{"self":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/posts\/15621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/users\/188"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/comments?post=15621"}],"version-history":[{"count":0,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/posts\/15621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/media\/15612"}],"wp:attachment":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/media?parent=15621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/categories?post=15621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/tags?post=15621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}