{"id":10687,"date":"2015-05-06T17:21:40","date_gmt":"2015-05-06T21:21:40","guid":{"rendered":"https:\/\/www.alsc.ala.org\/blog\/?p=10687"},"modified":"2015-05-07T15:26:19","modified_gmt":"2015-05-07T19:26:19","slug":"every-child-ready-to-talk-read-sing-partnership-in-action","status":"publish","type":"post","link":"https:\/\/www.alsc.ala.org\/blog\/2015\/05\/every-child-ready-to-talk-read-sing-partnership-in-action\/","title":{"rendered":"Every Child Ready to\u2026 Talk Read Sing!: Partnership in Action"},"content":{"rendered":"
\"Talk<\/a>
Taken from the Talk Read Sing<\/a> website<\/figcaption><\/figure>\n

Talking is Teaching: Talk Read Sing<\/a>, a campaign of Too Small to Fail<\/a>, offers libraries tools for high-exposure partnerships in early literacy, and a clear alignment with Every Child Ready to Read<\/a> through its targeted parent engagement strategies to close the 30 million word gap.<\/p>\n

As an advertising<\/em> campaign to parents, it works on the evidence that organized drives to change behavior are most effective when they use \u201cnudges\u201d to remind people to make small changes in their daily routines.\u00a0 The campaign asks communities to organize its trusted messengers (us!) to work together, putting that consistent message \u201cTalk Read Sing\u201d in front of parents throughout their day, and throughout their city. \u00a0And it gives us plenty of tools to do it.<\/p>\n

Oakland CA was the kickoff city<\/a> for Talk Read Sing last summer.\u00a0 Billboards on freeways and bus shelters still invite parents, in English and Spanish, to talk with their children through playful slogans: \u201cLet\u2019s talk about the bus\u201d or \u201cLet\u2019s talk about the weather.\u201d\u00a0 Bibs and towels distributed in our libraries and elsewhere: \u201cLet\u2019s talk about food\u201d and \u201cLet\u2019s talk about bath time.\u201d\u00a0 The branding and creative assets produced by the campaign are available to libraries and other organizations who register at Too Small to Fail\u2019s Community<\/a> site.<\/p>\n

\"OPL<\/a>
A Talk Read Sing enthusiast at the Elmhurst Branch of the Oakland Public Library (photo courtesy of the author)<\/figcaption><\/figure>\n

Here, the coordinated distribution of free materials was managed by First 5 Alameda County, in partnership with many organizations (including OPL) involved in Oakland Reads 2020<\/a>, a community in the National Campaign for Grade Level Reading.\u00a0 The Talk Read Sing campaign is a natural strategy for school readiness, and works seamlessly within Grade Level Reading campaigns.<\/p>\n

Our rollout meetings provided a perfect opportunity for me to share our own OPL \u201cTalk Sing Read Write Play\u201d brochures, which we developed from the ECRR2 curriculum.\u00a0 Despite the fact that ECRR2 promotes two additional elements, the message is clearly the same, and partners were thrilled to have local materials to weave into the campaign.\u00a0 Boom: our library brochures went city wide.<\/p>\n

If you have a Grade Level Reading Community<\/a> or a functioning literacy collation, you have the perfect network to build a Talk Read Sing campaign in your community.\u00a0 \u00a0Introduce yourself as a partner who can help engage parents around teaching behaviors that will help everyone meet common goals for early literacy. \u00a0And if you don\u2019t have such a network yet, this campaign is the perfect carrot to get one going.\u00a0 See SPFL\u2019s Christy Estrovitz\u2019s presentation \u201cInspired Collaborations<\/a>\u201d for some tips.<\/p>\n

For the public overview of the campaign, including free resources: http:\/\/talkingisteaching.org\/<\/a><\/p>\n

For the community campaigning materials, register at: http:\/\/toosmall.org\/community<\/a><\/p>\n

And find out more at ALA Annual, Sunday June 28 from 1-2pm, at Babies Need Words Every Day: Bridging the Word Gap as a Community<\/a><\/em><\/p>\n

*************************************************************<\/p>\n

Our guest blogger today is Nina Lindsay, Children\u2019s Services Coordinator at the Oakland Public Library, CA, who talks, reads, and\u2014yes!\u2014sings, every day. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Talking is Teaching: Talk Read Sing, a campaign of Too Small to Fail, offers libraries tools for high-exposure partnerships in early literacy, and a clear alignment with Every Child Ready to Read through its targeted parent engagement strategies to close the 30 million word gap. As an advertising campaign to parents, it works on the evidence that organized drives to change behavior are most effective when they use \u201cnudges\u201d to remind people to make small changes in their daily routines.\u00a0 The campaign asks communities to organize its trusted messengers (us!) to work together, putting that consistent message \u201cTalk Read Sing\u201d in front of parents throughout their day, and throughout their city. \u00a0And it gives us plenty of tools to do it. Oakland CA was the kickoff city for Talk Read Sing last summer.\u00a0 Billboards on freeways and bus shelters still invite parents, in English and Spanish, to talk with their…<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[7,11,96,134,9],"tags":[741,245,461,740],"class_list":["post-10687","post","type-post","status-publish","format-standard","hentry","category-call-to-action","category-priority-group-i","category-early-literacy","category-guest-blogger","category-partnerships","tag-childrens-librarians","tag-early-literacy-2","tag-every-child-ready-to-read","tag-talk-read-sing"],"_links":{"self":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/posts\/10687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/comments?post=10687"}],"version-history":[{"count":0,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/posts\/10687\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/media?parent=10687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/categories?post=10687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alsc.ala.org\/blog\/wp-json\/wp\/v2\/tags?post=10687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}