{"version":"1.0","provider_name":"ALSC Blog","provider_url":"https:\/\/www.alsc.ala.org\/blog","author_name":"ecox","author_url":"https:\/\/www.alsc.ala.org\/blog\/author\/ecox\/","title":"Food Marketing to Children &amp; Teens","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XbNSla1snd\"><a href=\"https:\/\/www.alsc.ala.org\/blog\/2008\/08\/food-marketing-to-children-teens\/\">Food Marketing to Children &amp; Teens<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.alsc.ala.org\/blog\/2008\/08\/food-marketing-to-children-teens\/embed\/#?secret=XbNSla1snd\" width=\"600\" height=\"338\" title=\"&#8220;Food Marketing to Children &amp; Teens&#8221; &#8212; ALSC Blog\" data-secret=\"XbNSla1snd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.alsc.ala.org\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"A new report from the Federal Trade Commission entitled Marketing Food To Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation: A Federal Trade Commission Report To Congress has been made public. The press release and full report (PDF) are available online. Some highlights from mandatory reporting from 44 companies in the year 2006: spending was $1,618,600,000. 63% of this total was used to market fast food, carbonated beverages, or breakfast cereals. television is still the predominate advertising medium intended for children (46%). new media (Internet, text, email, viral web) accounted for only 5% of youth marketing expenses &#8211; keep in mind it is cheaper to produce this type of media. spending on packaging (e.g. cereal boxes) and in-store displays equaled 12%. cross promotion was used for as many as 80 movies intended for youth. This advertising technique, which includes fast food tie-ins, toys, and Internet games is..."}