Blogger Jonathan Dolce

2018 And Life to Go: Resolutions Anyone?!

Not Another New Year’s Resolution Article I promise.  No eye candy.  No videos strung by html with care.  But it is Elf themed, which you need to watch if you haven’t already. You’ve got just six weeks and four days before the new year makes you keep writing 2017 for a few weeks.  Resolution lists anyone?  Please tell me you aren’t recycling last years, or even lamely “upcycling” them, just to sound trendy or get your friends off your back.  Let’s get real, and let’s apply it to our professional world.  Here we go… Mentoring For the love of candy canes, you have a story to tell, and believe it or not, you could totally help out an up and coming mentee.  No, really.  And it’s easy to get matched. For example, Florida Library Association has a mentoring program every year, that officially only runs one year at a time,…

Blogger Sarah Bean Thompson

Branding the Library

My staff and I love doing programming around geeky fandoms and pop culture. Whatever our kids and teens are talking about, we love to program around it. We have so much fun with our fandom programs and they are always well attended. But it makes me wonder what we can do to make sure all library programs have the same draw. When we put a character name or popular brand to something, people come. Pete the Cat costume character event? 600 people. Star Wars Reads Day? 200 people. Harry Potter Trivia Event? 75 people. Doc McStuffins Stuffie Clinic? 120 people. Halloween Storytime and Trick-or-Treat Parade in the Library-366 people. My average program attendance this summer? 31. Yes, 31 is still a great number and attendance. Yes these big name programs are fun and bring people into the library. But looking at what we plan for these programs compared to what we plan for…

ALA Midwinter 2015

Bold Library Marketing #alamw15

Lots of Children’s Librarians wear many hats. I help with marketing, web, and social media at my library, so I was really looking forward to Ben Bizzle’s session yesterday “Start a Revolution: Stop Acting Like a Library.” He did not disappoint! His presentation was engaging, funny, and full of insightful information. The marketing he and the creative team at the Craighead County Jonesboro Public Library in Arkansas have been doing is so awesome. Really attention grabbing, very funny, and also effective! After using some new marketing ideas, they saw attendance at their programming grow exponentially. I loved his ideas so much, I immediately bought his new book, and look forward to taking the ideas back to work. The first thing I’m going to try is putting together a creative team that meets on a regular basis to discuss our marketing plan. If you, like me, help with marketing at your…

Blogger Children and Technology Committee

The Social Media Word of Mouth

*chirp* *chirp* Silence in the library…it is rare but it does happen. The worst is when you put weeks into planning a great program, but no one comes. The reason…they didn’t know about it. We are great when it comes to spreading the word to people in our library, but how do you reach those who don’t already use your services? Social Media is the new “word of mouth”! These sites are not just for the Teen or Reference Librarian, but are a valuable resource for the Children’s Librarian as well. The website eMarketer.compredicts that more than 17 million women with children under the age of 18 will read blogs or other Internet sources monthly. Five year olds are even learning how to use mommy or daddy’s iPod to access videos on the Internet. People are talking and you want to join the conversation. So where are people hanging out…