Our children’s summer reading club is in full swing this week. With extra programs planned and families checking out piles of books, it may initially appear that this time of year is anything but easy. Easy, however, is exactly the sentiment we want all our customers to have when they realize how uncomplicated their participation in our summer reading program can be. We want to ensure that our customers are not deterred from participating in our club by unnecessary stipulations or arbitrary rules. How do we ensure our reading program is as easy as possible for our patrons to participate in this summer? Get the Word Out With copies of our reading record in tow, we’ve delivered summer reading logs to thousands of children at the end of their school year. In previous years, we shared informational materials with the children at the schools but required them to visit one of…