Promoting library programs, Social media is only part of the answer

I’ve been around long enough to remember when my library system decided to centralize their social media accounts. Some of our branches didn’t care, they weren’t on social media anyway. Some of our branches almost held protests. They had branch social media teams which had slowly built up their followers through years of effort. I was on one of those teams. We had a posting schedule, we had gone to trainings, we followed tips about always including a photo and using variety in our types of posts. Having to give up control was really hard. Sorry for the long intro, I’ll get the point. Last year, during the months that our library branches were completely closed—after we had started offering online programs, but before we were able to start curbside delivery—our librarians (no, it wasn’t just me) wanted our social media guidelines to change to meet our new program promotion … Continue reading Promoting library programs, Social media is only part of the answer