#PLA 2012 Chris Cerf award winning co-creator and co-producer of PBS’ Between the Lions spoke at the Libraries, Multimedia, and Technology session. He is working with the AWE company to bring his interactive learning products to children all over the country. He demonstrated how it works and it was very cool. The technology is easy to use and fun. Kids can click on words and an animated dictionary will show them the definition of a word. Young children can teach themselves reading skills by exploring the many aspects of the technology. Cerf has seen through his work with libraries and schools that literacy improves when videos and games are introduced to children as a learning tool. He noted that when children watch their favorite characters on T.V. or online, they get very excited to read about them.